Takeover and operation of the existing international customer dialogue program “VIP Service“ in 16 countries with over 11 mio. participantsDesign of the loyalty program “myTakko“ with a turnover and behaviour-based incentive model Set-up of the pilot program in the test market in Austria incl. CRM database, connection of the closed online user area, reporting & analysis platform program operation incl. control of the multichannel dialogue measuresDesign, execution and further development of the participant communications – CLC, program and dialogue communications (Print and Email)Operation of the Customer Service for myTakko, Takko VIP Service and Sales Enquiries in 10 countries and in 7 languages