Working at the speed of retail
In the coldest months of the year, we leveraged a commonly referred-to sentiment about being outside and used it to encourage Canadians to make the most of the warmth inside. We brought the emotion, the aspiration and sentiment of the great outdoors, indoors and developed a compelling Great Indoors lifestyle and product proposition for consumers and surrounded them with a multi-channel campaign, leading with TV and online videos that captured surprise and delight moments when something that typically happens outdoors plays out, well, indoors.  Display, rich media banners and in-retail POS delivered the call to action to hunker down and enjoy the many flavors of Maple Leaf Foods products while you adventured indoors.