Federating identity for business tourism in Alsace

"OK, the storks are there all right, but no geraniums or half timbered houses? And who on earth's the woman in green, it's certainly not our St Lucy! On top of that, there's a mistake, round here it's written Mit'm Alsace."

Meet in Alsace is the umbrella organisation for the Strasbourg, Colmar and Mulhouse convention centres, with a graphic identity signed Dagré, just like the website. Not to mention the press ads and brochures and, while were on it, the stands at the major trade fairs!

Campaign effectiveness:

15% ADDITIONAL EVENTS

Between 2011 and 2014, the number of seminars, conventions, congresses and other meetings increased by 15% in Strasbourg alone. You can imagine the results over the whole of Alsace!