Coke zero tasked Activemedia with creating a larger than life, interactive vending machine. The campaign was focused on seeking the reassurance from customers that the New Coke Zero is the best drink that they have ever tasted #BestCokeEver.

While understanding that our audience's taste & preferences are always evolving, we created the Yes/NO NOD challenge. The largest vending machine setup let customers take the NOD challenge on an 18ft wide screen and receive their New Coke Zero as a reward. To smoothly execute the Nod Challenge, we planned and placed camera detecting facial expressions of the customers, projecting them of the wide screen along with their name.