A strategy and innovation consultancy using optimism to build sustainable growth for brands. 

Sunny is a strategy and innovation consultancy based in Cape Town, South Africa, servicing brands in our region as well as in markets as diverse as the UK, Europe and Australia.
We use future thinking and strategy to create sustainable growth for brands and leverage the power of optimism and creativity as levers to do this.

Today brands represent more than simple identities for products and services, but are active citizens who have an obligation to create equitable futures in society. Achieving this requires reimagining our ideas of growth, and adopting humanised approaches that maximise value creation over extraction.

We're fortunate to partner with brands, agencies and public figures that share our ethos, including the likes of Adidas, Spotify, Discovery Health, Xapo Bank, William Grant & Sons, TFG/Bash, Monkey Shoulder and rock icon Roger Taylor.
 

Our customers love us because:

• We behave differently from traditional agencies
• We collaborate radically with our partners
• We come with a community network of best-in-class specialists with diverse skill sets and expertise
• We work smart and agile
• We take our work seriously, not ourselves

Why are we part of Tribe Global?

"Running a business that operates in multiple regions from the southern tip of Africa comes with many challenges. Being part of Tribe gives me access to a global community of like-minded business leaders that I can rely on for support, insight, knowledge sharing and inspiration on speed dial."