When you have over 500 legal professionals spread across 12 countries, speaking the same language isn't enough. Our client, a legal services firm spanning Spain and Latin America, had a problem that many multinational companies face but few acknowledge: their people were working in parallel, not together. Time zones created natural divides. Communication styles between Madrid and Mexico City, between Barcelona and Buenos Aires, felt worlds apart. Teams were delivering excellent work for clients, but internally, they were operating in silos. The sense of belonging to one unified organization simply didn't exist.
The challenge went beyond typical internal communications. This wasn't about sending more emails or hosting town halls that half the company couldn't attend. We needed to bridge genuine cultural differences and create connection points that felt authentic across borders. Legal services is a profession built on precision and formality, which made the task even more delicate, how do you foster warmth and collaboration in an inherently serious industry?
We developed a comprehensive internal communication strategy that treated culture as the foundation, not an afterthought. The new intranet became the central nervous system of the organization, designed to facilitate collaboration across time zones rather than just host documents. We launched a regional newsletter that highlighted stories from every corner of the network, making people in Santiago feel connected to colleagues in Caracas.
We produced a series of creative pieces that did something unusual for a legal services corporation: they were human, sometimes funny, and always designed to spark conversation. These weren't corporate announcement videos. They were stories that reflected the reality of working across cultures, the small moments of connection that happen when people actually see each other as colleagues rather than names in an email thread. Employees started sharing them, talking about them, recognizing themselves and their teams in the narratives.
The transformation wasn't immediate, but it was real. Collaboration flows between countries became significantly more efficient. Projects that once would have been handled independently began involving cross-border teams naturally. With our help, the firm built the culture it needed to operate as one organization across 12 countries.
