To launch Barton & Guestier’s newest Appellation collection in the US, CIIC took the Bordeaux-based brand to the top wine markets in the country and celebrated a series of influencer events that embodied la vie en rose, B&G style.

The agency kicked off B&G’s promotion with a #NationalWineDay mailer in top distribution markets for the brand in the US. The mailers had a handwritten note from B&G, highlighting the brand’s newest campaign “Love Letters from France,” as well as encouraging key opinion leaders to cheer with B&G on National Wine Day.

In addition, CIIC organized three branded events in Miami, NY and Chicago that brought together the top wine influencers, writers and critics in each market to give them a sneak peek of the new collection along with a guided tasting by B&G’s Marketing Director.

Each branded experience was tailored by market and culminated with a media contest that would take one lucky winner to enjoy a complimentary week at Barton & Guestier’s Bordeaux Chateau and Wine and Food Academy.

Results

• 32 Million Media Impressions
• $90,000 M+ Estimated Editorial Value
• 90+ Features